About Me
Creative strategist and communication expert with 10+ years of experience helping brands craft and execute impactful narratives. Passionate about creating engaging, shareable content that truly resonates.
Experience
Senior Content Marketing Manager
momox SE, Berlin
2022–Present
Senior Content Marketing Manager
momox SE, Berlin
- Develop and execute a comprehensive content strategy aligned with brand identity, target audience, and business objectives
- Produce and lead seasonal campaigns, overseeing art direction and storytelling
- Collaborate with cross-functional teams to ensure consistent and impactful content
- Strengthen brand equity and ensure brand consistency across all touchpoints
- Define and track content KPIs to optimize campaigns using performance insights
International Partnerships Lead
Zadaa, Berlin/Helsinki
2021–2022
International Partnerships Lead
Zadaa, Berlin/Helsinki
- Identified and managed relationships with content creators, influencers, and editors in Germany, Finland, and Denmark
- Drove brand awareness KPIs by analyzing qualitative and quantitative data to evaluate relationships, identify growth opportunities, and implement new ways to reach target groups via partners and platforms.
- Developed and launched partnership concepts and campaigns aligned with the overall communications strategy
- Created and led partnership briefings
Online Marketing Manager
Sergeant Pepper, Berlin
2019–2020
Online Marketing Manager
Sergeant Pepper, Berlin
- Developed and implemented a new communication strategy
- Planned and managed budgets, tools, agencies, and copywriters
- Directed operational and strategic SEO and SEA initiatives
Head of Marketing
Kaviar Gauche, Berlin
2016–2019
Head of Marketing
Kaviar Gauche, Berlin
- Served as main point of contact for brand partners, content creators, influencers, agencies, and publishers to define and align shared objectives
- Led brand collaboration activities (e.g. Catrice Cosmetics, Disney Germany, Syoss/Henkel) and managed the Kaviar Gauche fragrance license end to end
- Developed and managed brand strategy across all offline and online marketing activities
- Directed productions with full budget responsibility, including fashion shows, editorial shoots, PR activations, and consumer events
Marketing and Communications Manager
Kaviar Gauche, Berlin
2013–2016
Marketing and Communications Manager
Kaviar Gauche, Berlin
- Managed social media accounts (Instagram, Facebook, Pinterest) as well as content for the Kaviar Gauche website
- Organized and implemented content productions (photo, tv, commercial, editorial)
- Coordinated and executed appointments with stylists, celebrities, content creators, and other stakeholders
Skills
Education
Business Administration (B.A.)
Berlin School of Economics and Law (HWR)
2017
Business Administration (B.A.)
Berlin School of Economics and Law (HWR)
- Area of Specialization: Marketing
Languages
- German mother tongue
- English business fluent
- Hebrew basic